How do they do it?

Ryanair are keeping prices down in climate of high oil prices

aThe Ryanair story keeps unfolding....

http://www.guardian.co.uk/business/2008/jul/28/ryanair.theairlineindustry3
Ryanair will slash fares by 5% over the winter after abandoning plans to raise ticket prices amid fears that cash-strapped passengers will be turned away by costlier flights.
....in order to stay profitable it will need to maintain load factors of around 85% during the worst economic downturn in 20 years.

Ryanair from past posts:

• http://intuitiveblogger-intuition.blogspot.com/2008/07/ryanair-lowers-altitude-with-less.html

• http://intuitiveblogger-intuition.blogspot.com/2008/07/my-intuition-thinks-ryan-air-could-go.html

• http://intuitiveblogger-intuition.blogspot.com/2008/04/was-year-2005-peak-year.html